Be Man Enough Campaign Plan
This fictional campaign was to raise awareness of violence towards women. The objective was to recognise the issue as being gender-based, occurring primarily in online and digital environments. It calls young males into action; urging them to challenge gender stereotypes to decrease the prevalence of violence towards women.
This project guided a process that involved research into the campaign issue, benchmarking competition, defining target audiences, and developing a creative brief. From this, campaign touchpoints were designed across various media platforms; to reach and engage the audience effectively.